Social & Marketing

Social media has become a primary growth channel for many brands, yet the way teams run it is often fragmented. The content calendar lives in a spreadsheet, copy is drafted across different tools, and every channel needs its own login to publish and reply. Marketers spend their energy on repetitive work, leaving less time for strategy and creative thinking.

VPLUS Social & Marketing brings all of it into one place. It collects content by keyword and topic so the team can spot trends, and AI suggests ideas, headlines and hashtags in the brand voice. Posts are scheduled to Facebook, TikTok, Zalo and YouTube, comments and messages are answered from a unified inbox, and views, engagement and campaign results are measured on a single report.

System overview

Social & Marketing follows the natural lifecycle of a campaign, from idea to result. Each step feeds the next, and the data stays with you so every campaign can be better than the last.

1. Connect channels: link the pages and accounts your business already uses into one shared workspace, with permissions for each team member.
2. Plan: build a campaign calendar and see every post across every channel in one weekly or monthly view.
3. Create: the AI assistant suggests ideas, captions and hashtags; writers refine them in the brand voice.
4. Approve and schedule: posts move through a multi-step approval flow, then get scheduled for each channel.
5. Engage: comments and messages from every channel arrive in one inbox, with automated replies for common questions.
6. Measure and improve: unified reports show engagement, reach and conversions per campaign, so the next plan is grounded in data.

Key capabilities

Content calendar and multi-channel publishing

The calendar is the centre of every campaign. Each post shows its channel, time and status, so managers can spot empty days, neglected channels or clashing posts at a glance. Drag to reschedule, open to edit — all on one screen.

Once a post is ready, schedule it once for Facebook, TikTok, Zalo or YouTube. It goes live on time, keeping your brand present on a steady rhythm without anyone watching the clock.

AI content assistant in your brand voice

The blank page is every content creator's toughest moment. The AI assistant gets you past it: it proposes ideas for the campaign theme, writes captions, suggests hashtags and produces channel-specific versions — a full post for your page and a punchy short version for short-form video.

Content follows the brand voice you define, so posts stay consistent even when many people write them. Your team always has the final say: AI proposes, people choose and polish.

Unified inbox

Comments and messages from every channel land in a single inbox. Customer care staff no longer jump between apps, nothing slips through the cracks, and conversations can be assigned to the right person. Customers get faster answers and a more seamless experience of your brand.

Approval workflow

When many people contribute, every post deserves a check before it goes live. Multi-step approval lets writers submit, team leads comment and brand owners sign off. Edits and feedback are kept on record, making collaboration clear and reducing the risk of publishing the wrong thing.

Customer care automation

Repetitive questions about prices, locations or promotion dates can be handled by automated reply scenarios. Set them up once and the system responds even after hours, while conversations that need a real consultation are handed to your staff. For richer conversational capabilities, pair it with AI Assistant.

Campaign performance analytics

Unified reports present engagement, reach and conversions by campaign, channel and post. Instead of compiling spreadsheets, managers see right away which channels work and which content resonates — and allocate budget and effort accordingly for the next campaign.

Business benefits

• Less operational overhead: plan, publish and reply from one platform instead of a patchwork of tools.
• Consistent content: the AI assistant and approval flow keep every post on-brand.
• Faster customer response: a unified inbox and automated replies mean fewer missed questions.
• Data-driven decisions: campaign reports show where to invest next.
• Transparent teamwork: clear permissions, assignments and approval history for every member.
• Room to grow: add channels, brands and people as your business expands.

Use cases

Retail brands

A fashion retailer is launching a new collection. The marketing team maps the whole campaign on the calendar — launch post, short videos, offers and a livestream — spread across channels. The AI assistant drafts captions for each channel, the team lead approves them the same day, and the weekly report shows which content drew the most engagement to amplify in the next promotion.

Marketing agencies

An agency runs social media for several clients at once. Each brand has its own workspace, calendar and approval flow, so the team switches between clients without mix-ups. Clients can join the approval step directly, and recurring reports come from the same data source.

SMEs

A small business has one or two people handling marketing. With the AI assistant and scheduling, they prepare a full week of content in a single session. Automated replies cover common questions after hours, so a lean team still keeps a professional presence on social media.

Deployment & security

Social & Marketing is delivered as a service on the VPLUS platform and is ready to use as soon as your channels are connected. The VPLUS team helps with initial setup, approval-flow configuration and onboarding for each user group.

• Role-based permissions control who can create, approve and publish.
• Channels connect through each platform's authorisation flow — no need to share account passwords.
• Key actions are logged for easy review.
• Each business's data is isolated on a multi-tenant platform.

Try it on the real system

The best way to experience Social & Marketing is with your own channels and content. Register a trial account to schedule your first posts, try the AI content assistant and see campaign reporting at work on the real system.